Business Development, Sales & Marketing

We work with senior management, specifically the executives responsible for sales and marketing, to fine-tune the company’s value proposition, developing and executing plans that build brand equity and drive profitable sales.

We emphasize sales excellence with a detailed sales funnel (value proposition awareness, lead generation, lead development and lead conversion). We establish key metrics and reporting processes, assess the current sales team and its needs, and drive the entire process forward for profitable top-line growth.

By analyzing existing assets and developing new applications, we have demonstrated capability in identifying and realizing incremental revenue and profit streams for our clients. As an example, for a litigation services client, we were able to re-purpose their proprietary content, identify potential re-sellers, successfully negotiate licensing agreements and create a new revenue stream.